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By Sonja Gustafson July 18, 2019

Sonja Gustafson

Sonja is a marketing veteran of over 25 years dating back to the “go-go” days at Microsoft. She was deeply involved in creating and opening up the new markets of multimedia software, including Microsoft Encarta, Microsoft Bookshelf, and Multimedia Beethoven. She then moved on to help bring the first version of the Microsoft’s corporate intranet, MSWeb, and managed a team of crack researchers who did then what Google does now: find answers. Then there were the “other go-go” days of mommyhood where new dreams were inspired and journeys launched within two fabulous children. In 2011 Sonja joined The Steve Trautman Co. as Marketing Director, and continues her drive in helping businesses manage talent risk so that their workforce is ready to roll.

Recent Posts

Case Study: How Knowledge Transfer Streamlines Business Mergers And Acquisitions

Every business has the goal of coming out of a merger or acquisition as a more valuable company. You don’t want to lose the people that the acquisition brought in, and very often, the driving motivation for...

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By Sonja Gustafson July 18, 2019
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Topics: mergers & acquisitions

By Sonja Gustafson July 18, 2019

Emergency Knowledge Transfer (EKT) in Action: Avoiding a Common Pitfall

I am a knowledge transfer consultant for The Steve Trautman Co. (STC) and I’ve been with the team for years. Steve asked me to write this guest blog post on a common trap that knowledge transfer clients can...

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By Sonja Gustafson January 28, 2019
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Topics: Emergency Knowledge Transfer (EKT)

By Sonja Gustafson January 28, 2019

Managing Talent Risk: Beyond Head Count & Org Charts

What Is and Isn't Talent Risk Management?

DEFINITION: Talent Risk is defined as the potential for gaps between your current technical/professional capacity – the people who perform critical tasks within your organization – and what you will need to...

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By Sonja Gustafson March 20, 2018
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Topics: managing talent risk, Risk Management

By Sonja Gustafson March 20, 2018

Facing Talent Shortage As A CTO - With Confidence

We’ve worked with many CTOs and CIOs in the last few years, and consistently hear a familiar complaint from companies that focus on technology: a persistent shortage in talent. Although there are many...

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By Sonja Gustafson January 23, 2018
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Topics: Talent Risk Management, managing talent risk

By Sonja Gustafson January 23, 2018

The Lost Piece of Enterprise Risk Management

Successful organizations are almost always led by executives who implement cohesive plans to mitigate possible risk, regardless of how bad or unlikely it may be. Enterprise risk management, also known as...

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By Sonja Gustafson August 29, 2017
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Topics: Knowledge Silo Matrix (KSM), Workforce Risk Management, Knowledge Transfer Planning, Best Practices, Skilled Worker Shortage, Talent Risk Management, knowledge transfer blog, managing talent risk, Leadership and Management, Risk Management, enterprise risk management

By Sonja Gustafson August 29, 2017

Why Use a CMMS for Knowledge Transfer

At The Steve Trautman Co. we always love a good, practical checklist. A well-designed list of what is known and what needs to be learned is an invaluable tool for knowledge transfer. The knowledge...

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By Sonja Gustafson December 9, 2016
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Topics: knowledge transfer blog, knowledge transfer, knowledge transfer planning

By Sonja Gustafson December 9, 2016

Help IT Build a Culture of Innovation

We are pleased to welcome this guest blog post from our business associate, Dan Roberts, President & CEO of Ouellette & Associates. As a leading provider of innovative IT training and solutions, Ouellette &...

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By Sonja Gustafson July 21, 2015
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Topics: Innovation in a Workforce, Best Practices

By Sonja Gustafson July 21, 2015
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