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By Steve Trautman May 20, 2018

Sonja Gustafson

Sonja is a marketing veteran of over 25 years dating back to the “go-go” days at Microsoft. She was deeply involved in creating and opening up the new markets of multimedia software, including Microsoft Encarta, Microsoft Bookshelf, and Multimedia Beethoven. She then moved on to help bring the first version of the Microsoft’s corporate intranet, MSWeb, and managed a team of crack researchers who did then what Google does now: find answers. Then there were the “other go-go” days of mommyhood where new dreams were inspired and journeys launched within two fabulous children. In 2011 Sonja joined The Steve Trautman Co. as Marketing Director, and continues her drive in helping businesses manage talent risk so that their workforce is ready to roll.

Recent Posts

Beyond Head Count & Org Charts: Talent Risk Management Defined

DEFINITION: Talent Risk is defined as the potential for gaps between your current technical/professional capacity – the people who perform critical tasks within your organization – and what you will need to...

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By Sonja Gustafson March 20, 2018
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Topics: managing talent risk, definition of talent risk management, Risk Management

By Sonja Gustafson March 20, 2018

Facing Talent Shortage As A CTO - With Confidence

We’ve worked with many CTOs and CIOs in the last few years, and consistently hear a familiar complaint from companies that focus on technology: a persistent shortage in talent. Although there are many...

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By Sonja Gustafson January 23, 2018
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Topics: Talent Risk Management, managing talent risk

By Sonja Gustafson January 23, 2018

The Lost Piece of Enterprise Risk Management

Successful organizations are almost always led by executives who implement cohesive plans to mitigate possible risk, regardless of how bad or unlikely it may be. Enterprise risk management, also known as...

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By Sonja Gustafson August 29, 2017
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Topics: Knowledge Silo Matrix (KSM), Workforce Risk Management, Knowledge Transfer Planning, Best Practices, Skilled Worker Shortage, Talent Risk Management, knowledge transfer blog, managing talent risk, Leadership and Management, Risk Management, enterprise risk management

By Sonja Gustafson August 29, 2017

NEW BOOK! Do You Have WHO It Takes?

Available for Pre-Order

We’re finally here! Steve Trautman’s new book will publish on June 6th—and you can pre-order copies today.

Be one of the first to get his newest ideas for helping organizations like yours get a handle on...

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By Sonja Gustafson June 1, 2017
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Topics: Skilled Worker Shortage, 3-Step Knowledge Transfer, managing talent risk, definition of talent risk management, new book, do you have who it takes

By Sonja Gustafson June 1, 2017

PRESS RELEASE: New Book Showcases First-Of-Its-Kind Methodology & Data On Managing Talent Risk In A High Stakes Technical Workforce

(MAY 15, 2017 – Seattle, WA) Today’s executives manage risk in most business areas—legal risk, insurance risk, supply chain risk, operational risk and more—but ''people risks'' are often held to a lower...

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By Sonja Gustafson May 16, 2017
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Topics: Talent Risk Management, managing talent risk, talent risk management process, Leadership and Management

By Sonja Gustafson May 16, 2017

Why Use a CMMS for Knowledge Transfer

At The Steve Trautman Co. we always love a good, practical checklist. A well-designed list of what is known and what needs to be learned is an invaluable tool for knowledge transfer. The knowledge...

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By Sonja Gustafson December 9, 2016
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Topics: knowledge transfer blog, knowledge transfer, knowledge transfer planning

By Sonja Gustafson December 9, 2016

It's not always Work, Work, Work!

We don’t often post our own personal photos, but there are some moments worth sharing and celebrating. Read More
By Sonja Gustafson September 17, 2016
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Topics: In the News

By Sonja Gustafson September 17, 2016
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