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By Steve Trautman October 17, 2018

Sonja Gustafson

Sonja is a marketing veteran of over 25 years dating back to the “go-go” days at Microsoft. She was deeply involved in creating and opening up the new markets of multimedia software, including Microsoft Encarta, Microsoft Bookshelf, and Multimedia Beethoven. She then moved on to help bring the first version of the Microsoft’s corporate intranet, MSWeb, and managed a team of crack researchers who did then what Google does now: find answers. Then there were the “other go-go” days of mommyhood where new dreams were inspired and journeys launched within two fabulous children. In 2011 Sonja joined The Steve Trautman Co. as Marketing Director, and continues her drive in helping businesses manage talent risk so that their workforce is ready to roll.

Recent Posts

Steve Trautman Interviewed on ReadtoLead Podcast

What do you do when the guy who picks the sugar for all the products in a huge confectionary company is about to retire? How do you replicate his unique knowledge and skills?

In a recent episode of the...

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By Sonja Gustafson October 16, 2018
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Topics: managing talent risk, Talent Risk Management

By Sonja Gustafson October 16, 2018

Wall Street Journal Features Steve Trautman

Importance of Knowledge Transfer as Companies Brace for Retirements

We were delighted to see our founder, Steve Trautman, quoted in The Wall Street Journal about talent risk at companies that rely on legacy systems and an aging workforce:

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By Sonja Gustafson September 19, 2018
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Topics: knowledge transfer, managing talent risk, In the News

By Sonja Gustafson September 19, 2018

Talent Risk Management in Manufacturing

Tips for Hiring, Onboarding & Knowledge Transfer

Steve Trautman was recently interviewed by Acuity Insurance’s manufacturing guru, Michael S., for a series of blog posts on hiring, onboarding new employees, and knowledge transfer.

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By Sonja Gustafson July 19, 2018
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Topics: Talent Risk Management, knowledge transfer

By Sonja Gustafson July 19, 2018

Knowledge Transfer is Power

 

This month, Steve is featured in HR Professional magazine about how to manage your talent risk during waves of retiring Boomers and other losses of key talent.

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By Sonja Gustafson July 9, 2018
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Topics: 5-hour rule, enterprise risk management, what is a pacer, do you have who it takes

By Sonja Gustafson July 9, 2018

Beyond Head Count & Org Charts: Talent Risk Management Defined

DEFINITION: Talent Risk is defined as the potential for gaps between your current technical/professional capacity – the people who perform critical tasks within your organization – and what you will need to...

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By Sonja Gustafson March 20, 2018
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Topics: definition of talent risk management, Risk Management, managing talent risk

By Sonja Gustafson March 20, 2018

Facing Talent Shortage As A CTO - With Confidence

We’ve worked with many CTOs and CIOs in the last few years, and consistently hear a familiar complaint from companies that focus on technology: a persistent shortage in talent. Although there are many...

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By Sonja Gustafson January 23, 2018
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Topics: Talent Risk Management, managing talent risk

By Sonja Gustafson January 23, 2018

The Lost Piece of Enterprise Risk Management

Successful organizations are almost always led by executives who implement cohesive plans to mitigate possible risk, regardless of how bad or unlikely it may be. Enterprise risk management, also known as...

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By Sonja Gustafson August 29, 2017
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Topics: enterprise risk management, Risk Management, Talent Risk Management, managing talent risk, Best Practices, Leadership and Management, Knowledge Silo Matrix (KSM), Skilled Worker Shortage, knowledge transfer blog, Knowledge Transfer Planning, Workforce Risk Management

By Sonja Gustafson August 29, 2017
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