By Sonja Gustafson September 6, 2012

Free Webinar: Knowledge Transfer Across the Generations: Preserving Your Secret Sauce

(September 13)

Posted by Sonja Gustafson on Sep 6, 2012 9:06:31 AM


It’s Sonja Gustafson, Marketing Manager at The Steve Trautman Co., here to let you know that we are partnering with Outlette & Associates to give a webinar entitled

Knowledge Transfer Across the Generations: Preserving Your Secret Sauce on Thursday, September 13th. (Details below)

Register now!

What It's About

Do you have an experienced, aging workforce? Are your people with white hair struggling to teach people with pink hair and tattoos? Do you wish you could replicate your best people?

We can help your organization preserve and maintain its "secret sauce" throughout generational changes—via knowledge transfer. Author and knowledge transfer expert Steve Trautman delivers a frank, funny, and practical discussion of what works and what doesn't in knowledge transfer:

  • The simple myths of the generational gap that keep organizations from fostering a culture of knowledge transfer
  • A risk-assessment framework to see if your organization has adequate bench strength and exposed weaknesses
  • A clear and simple 3-step process to replicate the skills and knowledge of your best workers (whether or not they are about to retire)
  • Case study highlights of Fortune 1000s that successfully transferred knowledge enterprise-wide across generations
  • Methods to measure and track your knowledge transfer ROI
  • Immediate take-aways to start reducing your risk today - such as the Knowledge Silo Matrix


Title: "Knowledge Transfer Across Generations: Preserving Your Secret Sauce"

Date: Thursday, September 13, 2012

Time: 2pm - 3pm EST (11am - noon PST)

Register now!


Topics: Speaking & Events, In the News

Sonja Gustafson

Sonja Gustafson

Sonja is a marketing veteran of over 25 years dating back to the “go-go” days at Microsoft. She was deeply involved in creating and opening up the new markets of multimedia software, including Microsoft Encarta, Microsoft Bookshelf, and Multimedia Beethoven. She then moved on to help bring the first version of the Microsoft’s corporate intranet, MSWeb, and managed a team of crack researchers who did then what Google does now: find answers. Then there were the “other go-go” days of mommyhood where new dreams were inspired and journeys launched within two fabulous children. In 2011 Sonja joined The Steve Trautman Co. as Marketing Director, and continues her drive in helping businesses manage talent risk so that their workforce is ready to roll.

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