By Sonja Gustafson June 1, 2017

NEW BOOK! Do You Have WHO It Takes?

Available for Pre-Order

Posted by Sonja Gustafson on Jun 1, 2017 1:45:05 PM

do you have who it takesWe’re finally here! Steve Trautman’s new book will publish on June 6th—and you can pre-order copies today.

Be one of the first to get his newest ideas for helping organizations like yours get a handle on talent risk.


Why A Third Book?

Do You Have WHO It Takes? Managing Talent Risk in a High-Stakes Technical Workforce  showcases Steve’s recent work in the new field of talent risk management. While many of you know Steve as the thought leader on knowledge transfer—having solved KT problems in blue-chip companies around the globe for decades—it turns out that having the best knowledge transfer process is only one piece of the talent risk management puzzle. The ability to assess, align, and mitigate talent risks on an ongoing basis for your entire enterprise is the larger imperative.

As leaders, you need to be sure you will have enough of the right expertise and technical/professional capacity to meet your business goals—and you need to know what can wrong if you don’t.  Even the best strategies can’t succeed without the right people—the developers, engineers, technicians, scientists, analysts and other experts—to execute them.

Through our firm's boots-on-the-ground consulting work, Steve found that giving organizations a better way to zero in on relevant talent data so they can talk about their risk and align on priorities is the greatest pain point we can remedy today.


With This New Book, You Will Get…

  • Unique and disruptive new ideas—even if you've been following Steve's work for years.
  • A clear understanding of the problem and why technical talent risk has been so difficult to solve.
  • A practical methodology for managing talent risk that is clear, concise, data-driven and proven.
  • Ways to get at the right talent data that you always wanted but never thought possible.
  • Four areas of alignment you need before mitigating your talent risk.
  • Modeled conversations for a new, better way to discuss talent risks up and down your org.
  • Case studies from Fortune 500s and 1000s.


Learn More...


Order Now

Order your copy now on Amazon, Barnes & Noble or from your favorite indie bookseller. And please, forward this email to your friends and coworkers to share the news.


Topics: Skilled Worker Shortage, 3-Step Knowledge Transfer, managing talent risk, definition of talent risk management, new book, do you have who it takes

Sonja Gustafson

Sonja Gustafson

Sonja is a marketing veteran of over 25 years dating back to the “go-go” days at Microsoft. She was deeply involved in creating and opening up the new markets of multimedia software, including Microsoft Encarta, Microsoft Bookshelf, and Multimedia Beethoven. She then moved on to help bring the first version of the Microsoft’s corporate intranet, MSWeb, and managed a team of crack researchers who did then what Google does now: find answers. Then there were the “other go-go” days of mommyhood where new dreams were inspired and journeys launched within two fabulous children. In 2011 Sonja joined The Steve Trautman Co. as Marketing Director, and continues her drive in helping businesses manage talent risk so that their workforce is ready to roll.

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